Selling your home is one of the largest financial transactions you’ll ever make so getting the best price is done with this custom marketing my team and I provide which can include the following:
Photography.
If home buyers aren’t sold on the images they see online, chances are they will move on. And conversely, rich visual storytelling will help a listing stand out, leading to increased buyer curiosity and traffic. That’s why I’m committed to hiring one of our region’s top architectural photographers to help set the scene when your property is listed. When appropriate we’ll also shoot aerial photos via drone; these added visuals will literally elevate your home above the competition.
Video.
To further tell the story of your home’s unique features and lifestyle, I may opt to have a video produced for the property website or to post on social media. Creating a video walk-through of your home allows buyers to experience it as if they were there in person.
3D Tours & Matterport.
In addition to capturing exquisite photos of your property, I may also post a 3D tour online. This is another way to provide a compelling visual experience that motivates buyers to put your home at the top of their list. Through tools like Matterport, we can provide a floorplan and a self-guided tour that help buyers visualize how your home’s layout and interior spaces will complement their lifestyle.
Property Website.
I may also create a custom property website that showcases your home more than a typical MLS listing would. Through this unique site, visitors will have a chance to see photos of your property, read about its features and amenities, and even get a sense for the neighborhood and local attractions.
Social Media.
I can also promote your listing on my own social media. From an enthusiastic “Just Listed” post to a video walk-through of the property, audiences can experience the unique attributes of your home and share them with their friends, too.
Print Materials.
Once we’ve captured great photos of your property, I can create high-end print marketing materials that inspire prospective buyers. These may include brochures, trifolds, informational one-sheets or in-home signage. I may also send Just Listed postcards to neighbors and targeted qualified buyers.
Email.
I will utilize my own curated email database of active buyers, previous clients and fellow brokers to send “Just Listed” announcements to generate buzz about your property. I can then send follow- up email campaigns to keep them informed of open houses, broker’s opens and other updates pertaining to your listing.